PlayStation™ European Summer Campaign 2017

Type of work:

Art Direction for Video & Static Campaign

Graphic Design support - Luke Wright
Motion Graphics support - Tabitha Moore & Kaye Cao

For summer 2017, PlayStation produced a static and video campaign throughout European aimed at a younger audience (to aim to disrupt the newly launched Nintendo Switch sales for this market), showcasing some of their family and kid-friendly software titles.

The response to the brief was to create high energy visuals as a wrapper to showcase different PlayStation software titles and services that resonate with a young audience. The graphic execution features bold saturated gradient colours, fun repetitive and kaleidoscopic shapes & motion, a playful composition and includes handwritten and expressive animated emoji language.

My role was to concept, pitch, provide art direction and produce the visual treatment for the whole campaign.




A set of bespoke animated emojis were created for the campaign.

The campaign style was used online to promote kid and family friendly content on PlayStation.