PlayStation™ European Summer Campaign 2017

For summer 2017, PlayStation produced a European static and video campaign aimed at a younger audience (to aim to disrupt the newly launched Nintendo Switch sales for this market), showcasing some of their kid-friendly software titles.

The response to the brief was to create high energy visuals as a wrapper for showcasing different PlayStation software titles and services to resonate with a young audience. The graphic execution featured saturated gradient colours, fun repetitive and kaleidoscopic shapes & motion, a playful composition and includes handwritten and expressive emoji language.

My role was to art direct this video and produce the visual treatment for the campaign.

Graphic Design support - Luke Wright
Motion Graphics support - Tabitha Moore & Kaye Cao