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PlayStation™ European Summer Campaign 2017

For summer 2017, PlayStation produced a static and video campaign throughout European aimed at a younger audience (to aim to disrupt the newly launched Nintendo Switch sales for this market), showcasing some of their family and kid-friendly software titles.

The response to the brief was to create high energy visuals as a wrapper to showcase different PlayStation software titles and services that resonate with a young audience. The graphic execution features bold saturated gradient colours, fun repetitive and kaleidoscopic shapes & motion, a playful composition and includes handwritten and expressive animated emoji language.

My role was to concept, pitch, provide art direction and produce the visual treatment for the whole campaign.

Graphic Design support - Luke Wright
Motion Graphics support - Tabitha Moore & Kaye Cao