Art Direction, Brand Identity, Event Graphics, Animation
Graphic Design support - Chris Clancy & Sam Richardson
3D Design support - Junior Pressendo
Further Creative Support - SIA PDSG & SIE Central Creative teams
WipEout: Omega Collection is a re-mastering of two classic WipEout games brought up to date for the PS4 in 4K graphics. The brief was to create the brand identity and launch campaign for the title globally, including the logo, pack art, video trailers and communications on and offline.
The brief was distilled into 3 key messages: Showcase 4K graphics, celebrate the heritage of the iconic franchise, and make consumers aware this is a re-make rather a new title. To show this, the ships are given a minimal graphic framing and take centre stage, using iconic graphics, logos and symbols from the games, and having the WipEout logo in an vibrant and adaptable colour way that compliments the composition and ship colours.
The logo for the game was a re-imagining of the classic Designers Republic WipEout logo, updated with a horizontal and a stacked version.
Social content was created, showing off the iconic ships newly rendered in 4k.
Animation by Nigal Raymond
I worked closely with 3D artists at Sony Interactive America’s PDSG team to create a action packed render used as key art to market the game