Art Direction, Merchandise Design,
Strategic Guidelines Design
Officially licensed merchandise for Sony PlayStation, its I.P’s and their collaborations with global strategic partners. Since 2020 I have lead the design team on creating various wholesale and strategic partner guidelines from ideation to delivery, working closely with PlayStation’s internal marketing and merchandise teams to deliver global offerings, from product development and creative ideation all the way up to launch and toolkit asset delivery.
Retailers I have worked with include Uniqlo, H&M, NEXT, Primark, Zara, ASOS, Target and many others worldwide.
PlayStation Heritage: Chromatic Collection
Photography: Nigal Raymond
Model: Nina Pang
Global style guide, delivered to partners
PlayStation x Uniqlo Collection
Uniqlo Photoshoot
Animation: Liam Kelly
Horizon Forbidden West x ASOS Comic Book Collection
ASOS Photoshoot
PlayStation x H&M Iridescent Collection
PlayStation x H&M ‘Edge of Space’ Collection
PlayStation x H&M Blackout Collection
PlayStation Gearstore ‘Colour Fusion’ Collection
Helldivers 2 Licensed Merchendise
Insert Coin
PlayStation x NEXT Camo Collection
PlayStation x Primark Collection
PlayStation x ASDA George ‘Momentum’ Collection
PlayStation Heritage Oversized Logo Collection
Gearstore Photography
Various Licensed Merchandise Work
PlayStation x Primark SS24 ‘DualSense Silhouettes’ Collection
PlayStation ‘Pinstripe’ Collection
‘Player One, Ready’ Merchandise for Target Australia
PlayStation Heritage ‘Instruction Manual’ Collection for the GearStore
Additional designs for various retailers