Graphic Design Support: Myoung Chung
Production Support: Charlene Barco
Art Direction, Branding, Graphic Design, Licensed Merchandise
Franchise & Licensing Guide. Created in anticipation for the multi-award winning PS5 game, Astro Bot.
An all encompassing franchise document sent to partners globally to create fun, on-brand merchandise and other Astro Bot related brand elements. Including alongside bespoke brand assets and illustrations created specifically for the guide, and a licensed merchandise lookbook for creative inspiration
The Astro Bot Franchise & Licensing Guide. Sent to partners globally to act as the guardian for the Astro Bot brand.
Licensing Guide page examples.
Design inspiration and colour palette creation guide.
Fanthful x Astro Bot
Fanthful x Astro Bot
Fanthful x Astro Bot
Insert Coin x Astro Bot
Insert Coin x Astro Bot
A merchandise concept inspired by the famous Shibuya Crossing in Tokyo, home city of Astro Bot developers Team ASOBI.
Behind the scenes video, featuring design assets created using the franchise guide.
Video work by Martin Lopez
Astro Bot 2D illustrations.
Originally created as concept art by Team ASOBI, repurposed for licensed merchandise. Artwork by Myoung Chung