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Astro Bot PS5 Franchise & Licensing Guide

Graphic Design Support: Myoung Chung
Production Support: Charlene Barco

Art Direction, Branding, Graphic Design, Licensed Merchandise

 

Franchise & Licensing Guide. Created in anticipation for the multi-award winning PS5 game, Astro Bot.

An all encompassing franchise document sent to partners globally to create fun, on-brand merchandise and other Astro Bot related brand elements. Including alongside bespoke brand assets and illustrations created specifically for the guide, and a licensed merchandise lookbook for creative inspiration


The Astro Bot Franchise & Licensing Guide. Sent to partners globally to act as the guardian for the Astro Bot brand.

Licensing Guide page examples.

Design inspiration and colour palette creation guide.


Fanthful x Astro Bot

Fanthful x Astro Bot

Fanthful x Astro Bot

Insert Coin x Astro Bot

Insert Coin x Astro Bot


A merchandise concept inspired by the famous Shibuya Crossing in Tokyo, home city of Astro Bot developers Team ASOBI.


Behind the scenes video, featuring design assets created using the franchise guide.

Video work by Martin Lopez


Astro Bot 2D illustrations.
Originally created as concept art by Team ASOBI, repurposed for licensed merchandise. Artwork by Myoung Chung