Art Direction for Video & Static Campaign
Graphic Design support - Luke Wright
Motion Graphics support - Tabitha Moore & Kaye Cao
For summer 2017, PlayStation produced a static and video campaign throughout European aimed at a younger audience (to aim to disrupt the newly launched Nintendo Switch sales for this market), showcasing some of their family and kid-friendly software titles.
The response to the brief was to create high energy visuals as a wrapper to showcase different PlayStation software titles and services that resonate with a young audience. The graphic execution features bold saturated gradient colours, fun repetitive and kaleidoscopic shapes & motion, a playful composition and includes handwritten and expressive animated emoji language.
My role was to concept, pitch, provide art direction and produce the visual treatment for the whole campaign.
A set of bespoke animated emojis were created for the campaign.
The campaign style was used online to promote kid and family friendly content on PlayStation.
