Identity, event graphics and branded collateral for Penguin Pride 2018.
A bold, energetic and fresh campaign focusing on looking to the future of the LGBT community and showcasing a new generation of talent. The rainbow flag has been dissected into it's 6 individual colours and used minimally and playfully to create bespoke and expressive content. A black and white theme also runs through the creative, a nod to the Penguin logo as well as written literature
The campaign ran across digital, print, social and live events where the audience are encouraged to express individuality, but come together in celebration to form a community.